Products and product management have become hot topics in the midst of the COVID-19 pandemic threatening to bring many organizations to bankruptcy. The reality of products being the center of an organization has finally kicked in, leaving executives to scratch their heads whether they should pay more attention to product delivery, rather than project delivery. The short answer is yes, they should.
And here are five basic arguments why organizations should pay more attention to products:
The journey of product delivery and product management is not new to practitioners, but it required a crisis to be recognized as instrumental in value delivery. With that, product custodians, or product owners as we call them in agile environments, need to organize in a new generation of professionals who care about their customers and the organizations they serve. A new generation of product owners ACHIEVE success beyond agile frameworks, by focusing on the relationship between products and customers.
Here is what ACHIEVE means:
It is time for a reboot of the business world. We need new ways of working and thinking about our products and product delivery methods. It is time we, product owners, start to add value to a world of customers that need reassurance the product we develop is sustainable and valuable. It is a new world, it’s a product world, it’s a new generation of product owners who care about customers.